Google Caffeine Overview

By now most of you have heard at least some mentions of Google’s upcoming algorithm update. Nicknamed Caffeine, Google has been brewing this update for many months and expects to serve it up late this January. Google engineer and Quality Control Team leader Matt Cutts has described the Caffeine update as being the largest and most fundamental change to the Google system since its Big Daddy update of 2005.

Is it Good or Bad?

When algorithms change, rankings change. It’s as simple as that. But it’s not necessarily a bad thing: search engine optimization is a zero sum game…there are exactly ten results that will always show up in the top ten. So, one site’s loss is another site’s gain. What can you do to make sure you are on the beneficiary side of this update? First and foremost, you must understand the essential elements of Caffeine.

What is Caffeine?

What is Caffeine? How will it affect search results? How does link building fit into the mix? What can you do to prepare for Caffeine? While we are not sitting in the Google kitchen, we have been shown a preview of what is cooking.

First and foremost, the name provides significant insight. Why Caffeine? The new update focuses on speed and sharper focus. Fewer search results served up faster. To do this, Google is completely rewriting their indexing system to crawl faster, index more efficiently, and serve up fewer results much more quickly. Content freshness will (finally) start to play the more important role it deserves; old outdated and stale content will be more readily expunged. Our explorations into Caffeine results here at Text Link Ads have shown a reduction in the result set of anywhere from 30-70%!

• Posted on Saturday, January 16th, 2010

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